Cookie Policy
Version: 1.0
Effective date: 28 October 2026
Review cycle: Annual, or on material change
Classification: Public
1. What cookies are. Cookies are small text files placed on your device when you visit a website. We also use similar technologies such as pixels and local storage; this policy covers those too.
2. How we use them. Strictly necessary cookies run the site and need no consent. Everything else — analytics, marketing and advertising cookies — is set only if you consent via our cookie banner, in line with UK PECR and the EU ePrivacy rules. You can change your choice at any time via the cookie settings link in the site footer.
3. Cookies and trackers we use.
Google Analytics 4 (via Google Tag Manager)
Provider: Google · Category: Analytics
Purpose: Measures how visitors use the site (pages, sources, events).
Cookies: _ga, _ga_* — up to 2 years
LinkedIn Insight Tag
Provider: LinkedIn · Category: Marketing / advertising
Purpose: Campaign measurement and audience building for LinkedIn ads; conversion tracking.
Cookies: bcookie, li_sugr, lidc, UserMatchHistory, AnalyticsSyncHistory — 30 days to 1 year
HubSpot tracking code
Provider: HubSpot · Category: Analytics / marketing
Purpose: Identifies visitors and links site activity to our CRM; form and campaign analytics.
Cookies: __hstc, hubspotutk — 6 months; __hssc — 30 min; __hssrc — session
Amplitude session replay (loaded via HubSpot)
Provider: Amplitude · Category: Analytics
Purpose: Records anonymised sessions to understand site usage.
Cookies: Session-scoped identifiers
Cloudflare Insights beacon
Provider: Cloudflare · Category: Performance
Purpose: Cookieless performance and availability measurement.
Cookies: No cookies set
Framer site analytics
Provider: Framer · Category: Analytics
Purpose: Built-in, cookieless visitor counting for Framer-hosted sites.
Cookies: No cookies set
4. Managing cookies. You can also block or delete cookies in your browser settings. Blocking strictly necessary cookies may break parts of the site. For how we handle personal data collected via cookies, see our Privacy Policy.